Operation Livescream
Call of Duty + Paramount Pictures
What’s Your Favorite Place to Drop?
For the third installment of Call of Duty’s, The Haunting of Verdansk, Think Jam partnered with Activision & Paramount Pictures for a livestream activation on Twitch that screamed fun! Working with the directors of SCREAM and well known gaming influencers, we crafted a mysteriously haunting concept that got fans to ask…
‘Who is the masked streamer?!’
We’ll Do It LIVE!
Working primarily remote to develop the concept, our LA & UK team crafted the experience via Zoom and utilized multiple creative skill sets that involved...
SCRIPTING
SOCIAL CREATIVE
SET & PROP DESIGN
LIVESTREAM PRODUCTION
TALENT MANAGEMENT
MOTION GRAPHICS & UI DESIGN
The Anatomy of a Gamified Livescream…
Our Remote Squad-mates
While NoahJ456 was on set, the director’s of SCREAM and supporting squad-mates weren’t. We sent over screen direction & scripts for them to kickoff the activation, and patched in Kruzadar & JoeWo live on Twitch to join in on the fun and get to the bottom of who was behind the mask.
The squad-mates had to wisely, as they were playing for a grand prize hometown screening of the upcoming SCREAM movie for one of their lucky fans!
KRUZADAR
MATT & TYLER
JOEWO
On Set at
On location in Los Angeles, the team got to work under COVID safety protocol to dress the set, prepare the wardrobe & props, and set up a technically ambitious livestream gamified experience.
Stream Highlights
Fan Sentiment
I think I have a future acting career as Halloween icons… Thanks for the fun times @CallofDuty! Make sure you guys check out #TheHaunting in Verdansk! #CODPartner
— Ghostface himself (NoahJ456)