TV Experience

From Westeros to Big Sur, from Grey Sloan Memorial’s ER to the Nailed It kitchen, Think Jam’s thirst for bringing hit TV campaigns to the masses has been unquenchable. Whether a limited series or in its 12th season, Think Jam has been there to create standout social media assets, coordinate massive publicity activations and events, and navigate bespoke influencer campaigns in an effort to connect viewers with their favorite shows in engaging and compelling ways.

A Closer Look…

 
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Social

Need: Promote the home entertainment release of Archer Danger Island in a way that resonates with fans but tapping into a broader comedy audience.

Method: Tactical, reactive social strategy to create custom video.

Result

Bronze Telly Award Winner for Branded Content

Clio nominated

 
 
 
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Publicity + Experiential

Need: Conceptualize an immersive theatrical experience inspired for the limited series

Method: Develop a ‘Sleep No More Meets Big Little Lies’ experience. Partner with theater company, Play Collaborative Arts, to develop the script and enlist actors. Secure a venue in line to the series in Los Angeles, The Victorian, to host. Target mainstream press, lifestyle outlets, parenting bloggers and influencer to attend 

Result

Secured 30+ press & influencers 

Generated 150+ breaks 

Reached 3M+ consumers via editorial and social media

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Social

Need: Conceptualize an immersive theatrical experience inspired for the limited series

Method: Develop a ‘Sleep No More Meets Big Little Lies’ experience. Partner with theater company, Play Collaborative Arts, to develop the script and enlist actors. Secure a venue in line to the series in Los Angeles, The Victorian, to host. Target mainstream press, lifestyle outlets, parenting bloggers and influencer to attend 

Result

Secured 30+ press & influencers 

Generated 150+ breaks 

Reached 3M+ consumers via editorial and social media

 
 
 

Social

Need: Conceptualize an immersive theatrical experience inspired for the limited series

Method: Develop a ‘Sleep No More Meets Big Little Lies’ experience. Partner with theater company, Play Collaborative Arts, to develop the script and enlist actors. Secure a venue in line to the series in Los Angeles, The Victorian, to host. Target mainstream press, lifestyle outlets, parenting bloggers and influencer to attend 

Result

Secured 30+ press & influencers 

Generated 150+ breaks 

Reached 3M+ consumers via editorial and social media

 

Additional Creative